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Category: Article

  • How to Supercharge Your Lead Gen Efforts with Incentives for Target Prospects

    AutoNow AI

    Post-COVID, it has become more challenging and expensive to secure meetings with decision-makers through traditional methods like in-person meetings or trade shows. Companies now rely heavily on digital channels and SDRs to book demos, with costs often ranging from $500 to $2000 per meeting for enterprise SaaS solutions. To address budget constraints and improve lead… Read more

  • Is Cold Calling Dead?

    Is Cold Calling Dead?

    AutoNow AI

    The article explores the evolving role of cold calling in sales, highlighting its decline in traditional effectiveness but emphasizing its continued relevance within a multi-touch, integrated approach. While fewer prospects answer cold calls, voicemails paired with emails can still capture attention and increase engagement. Modern cold calling should be complemented by other channels like SMS,… Read more

  • The Second Most Effective Way to Book a Meeting With Target Prospects

    AutoNow AI

    Booking meetings and sales demos with target prospects is increasingly difficult, even with a solution that offers clear ROI. One effective approach is incentivizing prospects to commit to a 30-minute meeting, much like consumer loyalty programs, but if that’s not feasible, taking a “serve not sell” approach is recommended. This involves offering value upfront through… Read more

  • What Are the Real Conversion Rates of a Top-Performing Sales Funnel?

    AutoNow AI

    Sales teams often underestimate the volume of leads required at the top of the funnel to produce sales at the bottom, a lesson reinforced by the breakdown of typical conversion rates in a high-performing funnel. From 125 raw leads, only a small percentage are likely to convert into sales, with just one sale potentially emerging… Read more

  • Stop Asking Too Soon: Mastering the Timing of Meeting Requests

    AutoNow AI

    If your lead generation efforts are falling short despite increasing budgets, it may be because prospects require familiarity and trust before committing to meetings or free trials. Most companies mistakenly rush to ask for meetings, even though only 20% of their target market is ready to consider a solution. The remaining 80% need more nurturing,… Read more

  • Essential Strategies for Booking Demos and Meetings in a Tough Market

    AutoNow AI

    Booking demos and securing meetings has become harder due to shifting buyer behaviors, market saturation, and advanced communication filters. Traditional methods are less effective, as many companies focus only on the 20% actively seeking solutions. To succeed, sales teams must target the untapped 80% by building trust through content and branding. The article outlines a… Read more